You can't manage what you can't measure
At Jordan Optimisation we put analytics & data at the forefront of everything we do. Followed by technical execution aligned with business strategy to achieve measurable growth.
You may have a gut-instinct about what you think is working, but it's hard data that separates fact from fiction.
Unfortunately, understanding and measuring marketing ROI remains a problem for most, you have a far better chance of growing your business if you understand the analytics behind your marketing efforts.